Creating Financial Value

Creating Financial Value is a workshop oriented strategic selling sales training program.
Participants will learn the value of a predetermined sales plan. Develop a "story" that
clearly defines how the participant's product or service will add financial value to their
customers business. They will be able to confidently talk and use the financial language
of business to significantly improve close ratios.


Building Key Account Relationships

Building Key Account Relationships, is a major account program that provides an effective
account management strategy to respond to internal and external competitive forces.
BKAR is focused on gaining market share at the expense of your competitors. BKAR
develops a framework for analyzing your customer’s business strategy and develop a
competitive strategy with specific action steps required to gain competitive advantage.


Professional Sales Skills

Cover sales basics from territory and funnel planning to proper questioning techniques
and sales meeting protocol and procedures.


Questioning For Results

A one-day program focused on learning valuable questioning skills that integrates your
product knowledge with customer’s business processes and business issues.


Connecting With Customers

Connecting with Customers is a customer service oriented training program that is
designed to develop the valuable skill of conversational rapport and to help participants
acquire and project higher levels of confidence and competence in dealing with difficult
customer conversations. The program will also cover basic phone etiquette.


Creating Financial Value: Selling the Information Systems Department Internally           


Creating Financial Value: Selling the Information Systems Department Internally is
focused on teaching all members of the information systems department how to ensure
alignment with their company's strategic direction. By formulating a well thought out
department business plan that focuses on making your company more competitive in its
marketplaces.  It is important to understand the business-technology alignment, in order
to capture global efficiencies, decrease a product's time to market, and decrease risk by
ensuring that timely information is available to everyone.
Corporate clients put a priority on the value of
time and money, and are increasely
interested in finding new ways to augment
return on capital. LAUREN Consulting trains
sales representatives to sell their solutions
in terms of financial value.
LAUREN Consulting Group
1395 Skyline Dr.
Laguna Beach, CA 92651
Voice (949) 376-2291
Fax    (949) 376-9184
info@aldelgado.net
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