BUILDING KEY ACCOUNT RELATIONS

AGENDA

Day 1

Introduction/Overview Understanding Business - Marketing - Operations - Finance Today’s Competitive Force Identifying Strategic Business Units Competitive Strategies - Differentiation - Low Cost Manufacturer - Focused Niche

Day 2

Understanding Competitive Advantage Applying Competitive Advantage Return on Investment - Production Efficiency - Marketing Effectiveness Opportunities In Key Customer Processes - New Product Development - Lead To Order - Order To Delivery - Problem To Repair - Inquiry To Answer